• To achieve business objectives and goals using the online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers.
  • To inform, persuade and remind customers about a product and its benefits compared to those of competitors. That is communicating a brand to a customer.
  • Acquire the necessary skills in sales to enhance selling performance so as to make a positive contribution to the firm.
  • Course Outline