Objectives

  • To achieve business objectives and goals using the online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers.
  • To inform, persuade and remind customers about a product and its benefits compared to those of competitors. That is communicating a brand to a customer.
  • Acquire the necessary skills in sales to enhance selling performance so as to make a positive contribution to the firm.

    • Course Outline

    DIGITAL MARKETING Introduction to digital marketing Important Digital Marketing Terms Paid Media, Earned Media and Owned Media Why Digital Marketing? Planning a Digital Marketing Campaign Content Marketing Creating a Content Marketing Plan Influencer Marketing Planning an Influencer Marketing Campaign Pay-Per-Click Advertising Pros and Cons of Pay-Per- Click Advertising Google AdWords & Search Engine Marketing Email Marketing Mobile Marketing Web Analytics and Search Engine Optimization (SEO)
    SALES Sales Methodology Sales Management Product Sales Sales Force Automation Personal Selling and Sales Promotion Customer Relationship Management (Understanding Customers)
    ADVERTISING Presenting Advertising Ideas Marketing Communications Concepts Developing advertising activity specifications Recommend resources for advertising assignments Developing customer needs and relationships Writing scripts for an audio- visual medium Writing an advertising copy Supervising a technical project team Sustaining oral interaction and critically evaluating spoken texts Accessing, processing, adapting and using data from texts Selecting information for advertising assignments Brand Management Content Marketing and Digital Copywriting SEO and Web Analytics Social Media
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